How much does tivtok pay?
TikTok serves as a vibrant hub for a wide range of content, allowing users to effortlessly browse through videos for extended periods. On average, users dedicate about 68 minutes daily to the app, engaging with diverse content that keeps them entertained.
- Author: Shine
- Update: Nov 26, 2024
How Much Does TikTok Pay Per View?
Create and share short, entertaining videos with TikTok's vibrant community
TikTok previously operated two distinct programs for compensating creators: the Creator Fund and the Creativity Program.The Creator Fund was established in 2020 to reward creators for generating significant views and engagement on the platform. TikTok committed to distributing $1 billion over three years to eligible users in countries such as the U.S., U.K., Germany, France, Italy, and Spain. However, many creators expressed dissatisfaction with the low payouts, often receiving only a few dollars despite millions of views. Although TikTok did not disclose specific payment amounts, creators reported earnings ranging from $0.20 to $0.40 per 1,000 views.
As of February 2024, new sign-ups for the Creator Fund have been discontinued.In response to feedback regarding low earnings, TikTok transitioned to the Creativity Program, which launched in 2023 for U.S.-based creators and early 2024 for other eligible regions. This new program reportedly offers significantly higher compensation, with creators earning between $4 and $8 per 1,000 views, thus providing a much more lucrative opportunity compared to the previous fund.
How Much Can You Earn Through TikTok's Creativity Program Beta?
Create and share short, entertaining videos with TikTok's vibrant community
TikTok determines earnings from the Creativity Program based on the number of views a creator receives and the advertisement revenue generated by their videos, referred to as the average gross revenue per 1,000 qualified views (RPM). Since RPM can vary significantly due to factors like location and engagement levels, the exact earnings per view can fluctuate.Many creators have reported that the Creativity Program yields earnings up to 20 times higher than what they received from the original Creator Fund, potentially resulting in thousands of dollars for each video. This is encouraging news for TikTok users with substantial view counts, and it also means that newcomers can anticipate better compensation for their contributions. Notably, a large following is not a prerequisite for earning reasonable income on the platform.
TikTok introduced its Creativity Program Beta earlier this year in response to widespread dissatisfaction with the low payouts of the Creator Fund. Many creators expressed frustration at receiving minimal compensation for content that significantly contributed to TikTok's success.The Creativity Program Beta is designed to enhance revenue opportunities for creators, although details regarding its structure and payment amounts remain limited. TikTok has stated that this new program could allow creators to earn up to 20 times more than what was previously available through the Creator Fund.In practical terms, this suggests that creators might earn between $4 and $8 for every 1,000 views.
While this represents a notable improvement, it remains to be seen whether creators will consistently achieve these rates.The eligibility criteria for the Creativity Program Beta mirror those of the original Creator Fund, with additional stipulations regarding video content. Specifically, eligible videos must be high-quality, original content exceeding one minute in length. Furthermore, videos must achieve at least 1,000 views and cannot be Duet or Stitch videos, Photo Mode videos, or promotional content.To qualify for the Creativity Program Beta, users must be at least 18 years old and meet minimum follower and view thresholds. Creators who are already part of the TikTok Creator Fund have the option to transition to the new program.
What is the TikTok Creator Fund?
TikTok's Creator Fund is an initiative that has allocated $300 million to compensate eligible creators on the platform, specifically focusing on payments for short-form videos.For those who produce long-form content, TikTok also offers compensation through a separate program designed for that purpose, with further details to be announced.
Creator Fund Eligibility，to be eligible to apply for the creator fund, creators must:
Be based in the US, UK, Germany, France, Spain or Italy.
Be at least 18 years old.
Have at least 10,000 followers.
Have at least 100,000 video views in the past 30 days.
Have an account that fits TikTok’s Community Guidelines.
How to Join The Creator Fund:
To apply for the Creator Fund, log into your account and navigate to your account settings. From there, select “Creator Tools.” Under the “Creator Next” section, you will find the “Creator Fund.” You can submit your application from that location.
Is TikTok Creator Fund Worth It?
Whether or not the TikTok Creator Fund is beneficial for you hinges on your specific objectives and expectations as a content creator. The program allows creators to earn money based on their video views, but for many, especially those with smaller audiences, the income may not be significant.Starting Point for Growth
Joining the Creator Fund can be an effective way to begin building an audience and exploring additional monetization avenues on TikTok. As your follower count increases and you produce engaging content, you may catch the interest of brands looking for sponsorships or collaborations.Diversifying Income Streams
To enhance your earning potential on TikTok, consider diversifying your revenue sources beyond the Creator Fund. For instance, you could create and sell digital products such as e-books, courses, or templates, which can provide extra income from your TikTok audience.While the Creator Fund is unlikely to generate substantial wealth quickly, it can motivate you to consistently produce high-quality content that resonates with your audience. As you cultivate a loyal following on TikTok, you'll have more chances to monetize your content through various methods like brand partnerships, affiliate marketing, or promoting your own products and services.
Ultimately, deciding to join the TikTok Creator Fund should align with your personal goals and expectations as a creator. If you're enthusiastic about making TikTok content and are prepared to invest time and effort into growing your audience, the Creator Fund can be a valuable component of your monetization strategy. However, it's crucial to maintain realistic expectations and remain open to exploring alternative income streams to maximize your potential earnings on the platform.
4 additional ways to monetize your content on TikTok
The amount of money you can earn on TikTok largely depends on your strategies. Rather than overwhelming yourself with too many options, focus on a few effective ones and keep creating the content that resonates with your audience.Here are four tips to boost your earnings:
Crafting Authentic and Engaging Content
Developing engaging and genuine content is essential—your audience is the key to monetizing your TikTok presence. Dedicate time and effort to producing content that resonates with them. Whether you’re creating branded videos or aiming to earn through live streams, always stay true to yourself. Your followers are drawn to you for your unique personality, and that connection should remain strong as your account grows.
Monetize Your Ideas Through Merchandise
You can transform your ideas, thoughts, and videos into marketable merchandise. Guide your viewers to an online store where they can purchase items like t-shirts, mugs, hats, cards, and a variety of other products that appeal to them.To streamline the process and keep everything in one place, consider using TikTok Shop. This feature allows you to share links and sell products directly on the platform.Many well-known creators successfully design and sell merchandise to boost their TikTok earnings. For instance, Tika the Iggy, a popular dog influencer, includes links to her merchandise lines in her Linktree.
Generate User-Generated Content for Brands
Brands frequently collaborate with TikTok influencers to reach specific audiences. By creating user-generated content (UGC) for brands that resonate with your industry, values, or interests, you can earn additional income. Research indicates that approximately 92% of creators generate most of their revenue through brand partnerships.TikTok's Creator Marketplace facilitates these collaborations by connecting brands with influencers in a centralized platform. For example, nutritionist Emily English often collaborates with healthy food brands like Itsu to promote their products to her extensive follower base.Your earnings from brand partnerships will vary based on your follower count, industry, and engagement rates. Creators can earn anywhere from $50 per video to hundreds of thousands (as seen with high-profile influencers like Kim Kardashian), with the average compensation being around $212 per post.
Become an Affiliate Marketer
1.Promoting products is a popular way for TikTok creators to earn extra income. Here’s how it works:
2.Connect with a Brand: Find a brand that offers products appealing to your audience, either through the Creator Marketplace or other methods.
3Receive an Affiliate Code or Link: The brand will provide you with a unique affiliate code or link.
Promote the Product: Share the product with your audience using the affiliate code or link.
Earn Commissions: Each time a follower makes a purchase using your unique code or link, you earn a commission.
Affiliate commissions can vary significantly between brands, typically ranging from 5% to 25% of the product price. Naturally, the more products you sell, the more money you can make. It's also beneficial to negotiate for a higher commission rate with the brands you collaborate with to maximize your earnings.
Final Thoughts
The TikTok Creator Fund provides an opportunity for creators to earn money from their content, but it is essential to have realistic expectations about potential earnings. The pay rates per view are relatively low, and the variability in payouts can make it difficult to depend on the Creator Fund as a primary source of income.To enhance your earning potential on TikTok, consider diversifying your monetization methods.
Look into brand partnerships, affiliate marketing, and selling your own digital products to establish multiple streams of revenue.Kajabi's all-in-one platform streamlines the process of creating and selling digital products, enabling you to concentrate on expanding your TikTok presence while developing a sustainable business.Ultimately, achieving long-term success on TikTok hinges on building a robust brand and fostering an engaged audience. Regularly produce high-quality content that resonates with your target demographic and focus on cultivating authentic relationships with your followers.As your influence increases, you will discover more opportunities to monetize your content through various strategies, both within and outside the platform.Keep in mind that establishing a profitable TikTok presence requires time, effort, and patience. Stay committed to your objectives, adapt to changes within the platform and your niche, and always prioritize delivering value to your audience.
With dedication and a strategic mindset, you can transform your TikTok passion into a successful career as a content creator.Try Kajabi free for 14 days to start building a more reliable income stream today.
