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How to get verified on TikTok?

As a content creator and marketer, I frequently observe creators and brands eagerly pursuing verification checkmarks on TikTok, and I completely understand the enthusiasm. Achieving verification on TikTok is akin to receiving a golden ticket to a chocolate factory.

  • Author: 宋子涵
  • Update: Nov 25, 2024

What is TikTok verification?

TikTok verification refers to the blue checkmark displayed next to a user's profile name, signifying that TikTok has authenticated the account as belonging to a legitimate individual or brand. This badge not only confirms the account's authenticity but also conveys a sense of trustworthiness.For creators and businesses, achieving verification on TikTok is significant. The blue badge differentiates them from others, enhancing their professional credibility. Verified accounts tend to attract more trust and engagement from users, leading to increased interaction with their content.Once verified, users can expect their videos to receive greater visibility, resulting in more views and likes. The badge enhances their prominence in search results and on the For You page, which can accelerate follower growth and create additional opportunities.It's no surprise that many aspire to obtain this coveted blue tick.

TikTok verification signifies that an account has been confirmed to genuinely represent the individual or brand it claims to be associated with.You may have observed that well-known brands, artists, creators, and public figures display a blue checkmark next to their usernames. This checkmark indicates that the account is authentic, ensuring that you are following the correct person or entity.

How to get verified on TikTok?

Why is TikTok verification important?

Being verified on TikTok can be viewed as a status symbol. It signals to your followers that you are genuine and not an imposter, while also suggesting to others that you are a valuable account worth following.When users encounter a verified profile, they may think, “This person is significant enough that verification is necessary to confirm their identity.” This badge adds a layer of legitimacy and a hint of exclusivity to your presence on the platform.Even I must admit that seeing the blue checkmark next to certain creators has increased my interest in their content.Beyond status, the verification badge fosters trust among your followers and establishes your authority in particular fields or industries on TikTok.For instance, entertainment journalist Mona Kosar Abdi's verified status assures her followers that the news she shares is credible and comes from a trusted source.

AuthObtaining verification elps showcase your brand's authority. The blue checkmark is regarded as a symbol of credibility on social media, leading consumers to trust brands that possess it more readily. When customers have the choice to engage with, follow, and purchase from either an unverified brand or a verified competitor, they are likely to prefer the verified option. By getting verified on TikTok, you facilitate user support for your brand without hesitation.Authenticity and Trustworthiness

The verification process is centered around establishing your identity, which causes consumers to view creators and brands with a checkmark as more authentic and trustworthy than those without. This verification also protects your account from fraud. Impersonation accounts can easily appear, especially if your brand has the potential to profit through TikTok Shop. If a TikTok user encounters an account impersonating your brand, the blue checkmark may be their only safeguard against being scammed.Credibility

A verification from TikTok communicates to your audience that your brand is legitimate. By verifying your business identity, you create a safer and more transparent experience for users and advertisers. Your verified business name will be displayed on all your content and beneath ads shown to customers.Audience and Engagement Growth

Getting verified on TikTok can accelerate the growth of your account. Some believe that verified accounts receive preferential treatment on TikTok’s For You page (FYP). If this is true, obtaining verification could enhance your reach and help you gain views more quickly. Even if your content does not receive priority placement on the FYP due to your verification status, the increased brand authority, credibility, and trustworthiness will likely encourage more people to follow and engage with your account.

TikTok verification criteria: What TikTok wants

TikTok verification badges are not randomly distributed; the platform evaluates specific criteria during the verification process, and only users who meet these requirements can be approved.Authenticity is crucial. TikTok aims to confirm that you are indeed who you claim to be. If you operate a fan account, such as those commonly found on X or Instagram, you will likely be ineligible for verification.Activity level is another key factor. Regularly posting content and engaging with your followers is essential. TikTok prefers accounts that consistently demonstrate vibrant activity.If you intend to apply for verification, ensure that you adhere to the platform's rules and strictly follow TikTok's community guidelines. Violating these rules could negatively impact your verification prospects.Moreover, content quality is prioritized over quantity. 

How to get verified on TikTok?

The number of followers you have is not the sole determining factor; TikTok places greater importance on the quality of your content and how users interact with it.Building your presence on other social media platforms is also significant. If you have recognition outside of TikTok, such as on other social networks or in traditional media, it can enhance your application.Remember, there’s no need to rush for a large follower count. TikTok favors accounts that grow organically; sudden spikes in followers may raise suspicions and suggest bot activity.Finally, focus on creating unique content. Standing out from the crowd is vital. TikTok values creators who offer fresh perspectives and rewards them with verified status.In summary, while obtaining verification is challenging, concentrating on these areas can improve your chances and help you strengthen your presence on TikTok.

Tips to Get Verified on TikTok

Here are the five tips to get verified on TikTok: 

1.Upload high-quality TikTok videos

2.Be consistent

3.Never buy TikTok verification

4.Be aware of TikTok’s right to revoke verification

5.Reach more TikTok users

Certainly! Here’s a revised version of your text: To get started, you’ll need to meet the basic requirements we discussed earlier. This includes having a username, bio, and profile photo. Additionally, you must have a verified email address and phone number, and ensure that your account is not set to private.If you have a personal account, you will need to choose between personal and institutional verification. Personal verification applies to notable individuals such as celebrities, influencers, or journalists, while institutional verification is for nonprofit organizations like charities or universities.For brand or company verification, you’ll need to switch to a business account and then follow the aforementioned steps.After you submit your application, TikTok will review it. This process can take up to 30 days, so don’t be concerned if you don’t receive an immediate response.Keep in mind that verification is not guaranteed, which is part of what makes it so desirable!TikTok evaluates factors such as authenticity, uniqueness, and activity when determining who gets verified. If you can demonstrate these qualities and have a solid following, your chances of receiving the blue checkmark are quite good.While you await the decision, concentrate on creating high-quality content and expanding your audience. Even if your initial attempt is unsuccessful, these efforts can enhance your prospects for future verification.The good news is that if your first request isn’t approved, you can always try again. Just continue to build your TikTok presence and consider reapplying for verification after a few months.

Pro Tip: If you’re applying as an individual rather than an institution or brand, make sure to have proof of identification ready, such as a driver’s license or passport. You’ll need to provide this information while completing your application.Don’t be like me and scramble for your ID at the last minute!Once you submit your application, all you have to do is wait for about 30 days—this is how long it typically takes TikTok to review your submission.During this waiting period, feel free to binge-watch your favorite shows, go on a hiking adventure, backpack across Europe, or even watch paint dry. Just remember, do not submit another application before the 30 days are up.Submitting multiple applications will only delay the verification process.However, if you’re still not verified after the 30-day period, you can go ahead and submit another request.

How many followers do you need to get verified on TikTok?

There are no specific follower or view requirements for TikTok account verification. Creators can request verification directly within the app and must provide evidence justifying their request for a badge.The primary goal of TikTok when verifying accounts is to ensure their authenticity. While having a significant following and engagement can enhance your chances of being verified, it is not the sole criterion.Going viral on TikTok can also increase activity and engagement, which are important metrics that TikTok considers during the verification process.It's crucial to adhere to the platform's community guidelines and terms of service while seeking verification, as failing to do so can negatively impact your chances.Typically, verification is granted to celebrities, brands, and influencers, while other users may not have the same opportunity. It is not advisable to seek verification through third-party sites.

How to get verified on TikTok?

Key strategies to improve your chances of getting verified

Unless you have a significant public profile, obtaining verification for your TikTok account will likely require some effort and strategy.Here are some strategies you can implement to increase your chances of earning that coveted blue checkmark:

Post new TikToks daily to keep your audience engaged, and maintain consistency in your uploads. By tapping into popular trends and utilizing trending hashtags, you’ll have a better chance of appearing on the For You Page (FYP).

You can optimize your content by analyzing which posts receive the most views and engagement, then creating more videos in that style. Experiment with different video formats, such as tutorials, behind-the-scenes clips, or challenges, to discover what resonates with your target audience. The goal is to generate plenty of views, likes, and comments. Incorporate trending audio and try image carousels to see what captures attention. Engage with your followers by responding to comments and creating duets.Remember, quality is just as important as quantity. Invest time in improving your lighting, editing, and overall production value. You don’t need to spend a lot of money to achieve a professional look. If you’re aiming for verification, demonstrating a commitment to high-quality content shows TikTok that you’re serious about your work.

Here’s a little secret: when it comes to getting verified on TikTok, having a presence on other social media platforms is crucial.

Don’t restrict yourself to TikTok alone; grow your following on platforms like Instagram, YouTube, and X (formerly Twitter). A broader social media presence across multiple platforms enhances your credibility and influence.Cross-promoting your TikTok videos on these accounts can drive traffic back to your profile. Share snippets or teasers to entice viewers to check out the full video on TikTok.Ensure that your branding is consistent across all platforms by using the same profile picture, bio, and username whenever possible. This consistency helps fans easily recognize and find you.

While verification on TikTok can enhance your credibility, taking proactive steps to establish yourself as notable before applying will increase your chances of receiving that blue checkmark.

In pursuit of that elusive verified badge, aim to create content with viral potential.

This could involve participating in trends or adding a unique twist to popular formats. Don’t hesitate to experiment; you never know what might resonate with viewers.Monitor your analytics on TikTok to identify which posts perform best. Look for patterns among your most successful videos and try to replicate those elements.Consider running contests or challenges to encourage engagement and sharing. This can help expand the reach of your content beyond your current followers and increase your chances of obtaining that TikTok verification badge.Consistent follower growth is essential; it’s a key factor that TikTok considers when evaluating verification requests. While the total number of followers is important, what matters more is that this number continues to rise steadily.

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