What is best ratio for pinterest photos？
In order to maximize success on Pinterest, you need to follow the Pinterest best practices, which includes using the best Pinterest image sizes. On Pinterest, images are the most important piece of the puzzle, which is why your Pins need to be brand-centric, high-quality, and attention-grabbing. By taking the time to optimize your Pinterest Pins, you can gain followers, encourage engagement, and ultimately increase your sales.
- Author: Shine
- Update: Dec 19, 2024
Why Pinterest Image Size Matters
Discover endless inspiration with curated collections and DIY ideas on Pinterest.
Your Pinterest image sizes affect how your Pins show up on your boards and in user feeds. To create aesthetic Pinterest Pins, you need to pay special attention to the dimensions of your images. Your Pins should be eye-catching and well-placed when users come across them.
In addition to looking attractive, you want to avoid having your Pins awkwardly cropped. When images don’t display properly in user feeds, you risk losing engagement and having users scroll away. Even worse, you could lose valuable ad spend if you’ve paid to sponsor a Pinterest post that is not correctly optimized for the platform.
Luckily, these issues are easy to avoid–it just takes a bit of careful planning. One of the most important things you need to know is the ideal Pinterest Pin sizes.
The Ideal Pinterest Image Size
The ideal size for your Pins has always been a vertical image with a 2:3 aspect ratio. If you're unfamiliar with graphic design or ratios, "aspect ratio" simply refers to the relationship between an image's width and height. To assist you, Pinterest has provided a helpful guide that you can pin or bookmark for future reference.
When creating images for Pinterest, consider the following:
All the image sizes mentioned above maintain a 2:3 aspect ratio, ensuring they appear uniform in size on Pinterest.
Images exceeding this ratio, such as very tall or "giraffe" Pins, are likely to be cropped and may not display fully.
These specifications are unlikely to change unless Pinterest issues an update, so you can disregard other dimensions you might encounter in Facebook Groups.
For three years, I worked as a contractor for Pinterest, creating Pins for a variety of brands. I always adhere to the 2:3 aspect ratio in my designs. My standard size is 1000px by 1500px, but any of the sizes listed in the chart above will work just as well.
You might wonder, “Can I use different sizes? What about ____?”The answer is yes; you can technically create Pins in any size you choose.
However, it raises the question: why would you? Pinterest specifies the sizes that perform best on their platform, making it a straightforward decision to follow their guidelines.Once you settle on the optimal image size for Pinterest, you can focus your efforts on crafting engaging visuals that drive traffic to your blog or website (examples provided below).
While size is a critical factor, many other elements contribute to creating an effective Pin. Be sure to check out my Pinterest creative tips and start designing Pins that yield results.
Looking for design inspiration? Check out my Pin Portfolio page to see examples of my work for Pinterest.Are you ready to elevate your Pinterest strategy? Discover more about my Insider Pinterest Masterclass here.DOWNLOAD MY FREE GUIDE: 3 Expert Tips for Crafting Engaging Pinterest Images.
Pinterest Profile Picture
Your Pinterest profile picture is one of the first elements users notice when they visit your profile. Remember that profile pictures on Pinterest are displayed in a circular format, so it's essential to optimize your image for the platform.
Image Size Guidelines
Recommended dimensions of 165 x 165 pixels
The recommended aspect ratio is 1:1
Pinterest Cover Photo
For your cover photo, think about selecting a landscape image that aligns with your brand and matches the aesthetic you aim to achieve. Pinterest cover photos should be simple and uncluttered, enhancing your profile without overwhelming visitors.
Image Size Guidelines
Recommended minimum dimensions of 800 x 450 pixels
The recommended aspect ratio is 16:9
Pro tips for Pinterest pins
Upload pins that incorporate traditional design principles. If you're creating a pin from scratch, prioritize aesthetics. While this may seem obvious, the competition is fierce, so it's essential to go the extra mile to create something visually appealing.
Consider applying established design principles like the Rule of Thirds or the Golden Ratio.Optimize your pin descriptions. This is one of Pinterest Business's key recommendations.
Although the platform focuses on images, you can also add text-based descriptions to help your pins gain visibility. Be sure to include relevant keywords and clear descriptions, as Pinterest suggests keeping them between 100 and 500 characters.
If you're an artist or blogger sharing your work on Pinterest, organize your original pins into themed boards for easy navigation. Ensure these boards are easily accessible when someone visits your profile.
