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Stay up to date with our Focus news app at all times! Get the most important news quickly and up-to-date on your smartphone. Enjoy a wealth of free content that is constantly updated and relevant to you.

Content Strategy

Non-Paid Model

No Paywall Policy: FOCUS Online operates on a non-paid model, allowing free access to all articles. This strategy aims to attract a broader audience who prefer not to encounter paywalls, which can deter readership.

Campaigns for Awareness: The platform promotes its free access model through campaigns like "News ohne Ende" (News without End), emphasizing the importance of accessible news in today's digital landscape.

Editorial Approach

Constructive Journalism: The editorial team focuses on delivering content that is not only informative but also constructive. This means highlighting deficiencies in society while discussing potential solutions.

Multimedia Content: FOCUS Online enhances user experience by producing a significant amount of video content daily, catering to the growing preference for visual media among consumers.

Advertising and Partnerships

Innovative Advertising Solutions: The platform offers tailored advertising formats for brands, leveraging its trusted content environment to enhance visibility and engagement. This includes content marketing strategies aimed at increasing brand awareness and customer engagement.

Collaborative Network: FOCUS Online collaborates with over 200 local publishers and media outlets, expanding its reach and supporting local journalism while diversifying its content offerings.

Our Focus news app offers a variety of features tailored to your needs:

- Live ticker for important events: Stay up to date at all times. With our live ticker, you won't miss any news.

- Push notifications on your favorite topic: With push notifications, you won't miss any important news and will always be up to date.

- Video news on all topics: In addition to interesting articles, you can also watch many of our news stories as videos in the Focus app.

- Goal alert: Our goal alert will inform you in real-time about each scored goal.

- Location-based weather forecasts: Get weather information tailored to your current location with the Focus app and plan your day accordingly.

- Customize the Focus app home screen with filters and widgets: Personalize your home screen to your liking. With filters and widgets, you have control over the news you want to see.

With our Focus news app, you are always one step ahead. Download the Focus app now to stay informed quickly, up-to-date, and with the most important news. Get your free news with the Focus news app.