クラシル - Cooking videos & recipes

◆What is Kurashiru?

Kurashiru is the number one recipe platform in Japan in terms of app downloads (*1), user numbers (*1), recipe video numbers (*2), and total SNS followers (*2). Since its launch in February 2016, under the service concept of "making life delicious and warm," we have provided over 50,000 supervised recipes that anyone can cook safely and deliciously. Thanks to our users, we have grown into the most used recipe platform domestically.

Now, Kurashiru will evolve into a platform that provides even more convenient and enjoyable cooking experiences.

From "a place to find recipes" to "a place where you feel like cooking," Kurashiru will renew its entire brand, including the logo, to clearly communicate the value and functionality of the new services it will offer.

Kurashiru is a platform where you can find recipes and content that make cooking fun, inspiring, and motivating.

Whether you need easy recipes for daily meals, quick recipes that can be made in 10 minutes, bento box or meal prep recipes, or even diet recipes, they are all easily accessible here.

We have prepared numerous recommended recipes for those who want to start cooking, improve their cooking skills, or solve their daily meal preparation dilemmas.

(*1) Ranked No.1 in Japan for download numbers of culinary recipe apps (Survey period: January 1, 2021, to June 30, 2021) App Annie Study

(*2) Self-study (as of October 1, 2021)

What are we?

About Kurashiru

Kurashiruis the No.1* recipe video platform in Japan, with over 44 million app downloads.

AtKurashiru, you can enjoy a wide range of content, including articles that summarize cooking-related knowledge and recipes posted by general users, centered on about about 50,000 official recipes supervised by registered dietitians.

Kurashiruaims to provide a service that conveys the warmth of people by collecting information that is easy to use every day and makes daily life enjoyable.

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Kurashiruis the No. 1 app in the number of downloads in the "Cooking/Recipes" category (January 2023 ~ June 2023, iOS & Android combined, target country Japan) * data.ai research

Users are the sum of Web, App, and SNS.

Official recipe supervised by a registered dietitian

Approximately 50,000 officialKurashirurecipes are devised byKurashiru's exclusive chef "KurashiruChef" under the supervision of a registered dietitian.

Kurashiruchefs are culinary experts with a wide range of careers, including registered dietitians, nutritionists, confectionery hygienists, cooks, food sanitation managers, vegetable sommeliers, and cooking class teachers. We offer recipes that you can enjoy with peace of mind.

Registered Dietitian 

Nozomi Kagaya

comment

I believe that "food is directly related to life" is so profound that it can be said that "the richness of food is the richness of life."

It has a great deal to do with our lives, such as the happiness and satisfaction we feel through food, our gratitude to the creator, and the connections we make with people around the table.

With the hope that "Kurashiru" is an opportunity for many people to feel happiness through food and cooking, we are working to create content that guarantees deliciousness, safety, and warmth, as well as thorough quality control.

We want to evolve day by day so that food can continue to be the "joy of living" even as lifestyles diversify, and provide polite services that are close to each person's life.

profile

After graduating from university, he joinedKurashiruin 2019. She is a registered dietitian. Currently, as a food planner, he is mainly in charge of devising recipes and producing videos for corporate tie-ups,Kurashirul's quality control office, and publishing trend materials. He has a track record in a wide range of fields, such as Instagram live streaming, offline event appearances, and TV appearances, making use of ChefKurashiru's experience.

User-submitted recipes

Kurashirualso features more than 100,000 recipes submitted by ordinary users. You can enjoy more unique content, such as arranged recipes and recently trendy buzz recipes.

◆What You Can Do with Kurashiru

- Watch recipe processes in videos

- Watch everyone's recipes in short videos

- Post short videos

- Post recipe images

- Find quick recipes that can be made in 10 minutes

- Find budget recipes that can be made for under 300 yen

- Compare prices at nearby supermarkets to find great deals

- Discover recipes using discounted ingredients

- Find information related to lifestyle such as cleaning, storage, DIY, etc.

◆Recommended for People Like:

- Those struggling with daily menu planning

- Those looking to expand their cooking repertoire

- Those wanting to easily find recipes through videos

- Those thinking of starting to cook

- Those wishing to become better at cooking than they already are

- Those wanting to use up fridge ingredients and cook

- Those wanting to enjoy cooking with seasonal ingredients

- Those wanting to save on food expenses with budget recipes

- Those wanting to utilize quick recipes for busy days

- Those wanting to enjoy cooking with children

- Those wanting to know baby food recipes

- Those wanting to find out about deals at local supermarkets

- Those wanting to cook with the specials of the day

- Those wanting to explore new genres of cooking

- Those wanting to learn about organization methods, cleaning techniques, etc.

- Those wanting to learn about saving tips and useful gadgets

◆Introduction of Kurashiru's Features

- Delicious Recipes

Enjoy over 50,000 recipes in various genres.

- Recipe Search Function

If you're wondering what to cook today or struggling with meal planning, searching by ingredient or dish name will give you plenty of recipe ideas.

- Recipe Saving Function

By saving your favorite recipes, you can create your own cooking repertoire.

- Recipe Posting Function

You can compile cooking recipes, techniques, and tips in videos or images and distribute them on Kurashiru's website and app. We provide creators with not only the joy of cooking but also the joy of sharing recipes with many people.

- Flyer Function

You can view deals at nearby supermarkets. Recommendations for recipes using discounted ingredients featured in flyers. Make the most of these for your daily cooking.

- Creator Follow Function

Follow creators posting content that interests you and discover content that suits your preferences.

- Like and Comment Function

When you find content you like, express your feelings to creators through likes and comments.

◆Kurashiru Premium

Introduction of premium features for making cooking more enjoyable and convenient

- View popular recipe rankings

- Search for simple recipes

- Search for budget recipes

- Increase the limit of favorite recipes to 10,000

- Check the nutritional elements of recipes

- Search for recipes in order of popularity

- Remove ads

- Reply to questions

◆About Kurashiru's Recipes

Approximately 50,000 square video recipes on Kurashiru are devised by Kurashiru chefs under the supervision of nutritionists.

Kurashiru chefs are cooking experts including nutritionists, nutritionists, confectionery hygienists, chefs, food hygiene managers, vegetable sommeliers, and cooking class instructors. We provide recipes that are safe to eat and delicious for you to enjoy.

Kurashiru endeavors in recipe creation, video production, and app development to support your healthy and safe cooking life. Kurashiru will continue to strive for improvements to help you create delightful dining tables with homemade dishes.

If you have any difficulties or inquiries, please contact the Kurashiru Support Center.

For other inquiries and issues, please contact the email address below.

Dely Co., Ltd.

info@kurashiru.com

We will continue to enhance Kurashiru to make it an even better cooking app.

Wishing you delicious creations!