Loop - Caribbean news hub

Loop News is the number one news source in the Caribbean and the most downloaded news app! The Loop News app has been completely redesigned to offer users a new and improved experience, along with new features that make it easier to read, share, and engage with our content.

Loop News provides free access to local, regional, and global news, keeping you connected with updates from Jamaica, Trinidad & Tobago, Barbados, Haiti, Cayman Islands, St. Lucia, and the entire Caribbean region.

Driving mobile app installs with Universal App Campaigns

Loop News is the Caribbean’s leading news source owned and operated by Trend Media. Launched in 2014 loop news has operations in 6 Caribbean markets and has accomplished an average of 3 Million users and 15 Million page views each month. The mobile app boasts over 1 million installs since inception.

The Loop team’s objective is to assure continuous app growth. To achieve this the team enlisted the help internally of the Programmatic team here at Trend Media to help drive this new install growth.

The team employed the strategy of a Universal App Campaign (UAC) managed and executed by our in-house Programmatic team to achieve the goal of generating app installs over a 4 week period. UAC uses a combination of text with display and video formats to create different ads that appear on various Google properties including Google Search, Google Play, Google Display Network, YouTube and other publisher partners like “AdMob” with the goal specifically to encourage app interaction and install

Initial research of the target market showed that 69% of mobile user’s primary device is Android, which also made UAC a natural choice since its campaigns have seamless integration for apps that are published on Google Play.

The campaign was applied for 1 month to ascertain whether goals were being achieved

Results

The campaign lasted the month of September 2019 and results were as follows

Target: 20,000 installs – Achieved: 22,082

Total Impressions 10,789,831

Summary

The results show that applying our UAC strategy is the best way to achieve app downloads on mobile. Since then, we continue to use this tool to steadily grow the Loop app audience here in the Caribbean.

Key features of the app include:

- Choose your preferred country to receive local news updates

- Use the "MyFeed" feature to select your preferred news categories (New)

- Sign up for a free account to unlock additional features like “MyList,” “Reading History,” and “My Notifications” (New)

- Save news articles for later reading and engagement with the “MyList” feature (New)

- Access previously read articles using the “Reading History” feature (New)

- Customize your notification preferences with the “My Notifications” feature (New)

- Easily share stories on popular platforms

- Engage with stories by commenting and sharing your thoughts

Comments Policy

Loop is committed to providing an open forum for discussion and debate on stories in the news.

We hope you will engage with us and other readers by sharing your views, responding to the views of others, or making suggestions about stories.

We may moderate comments before they are published, therefore you may find a short delay in them appearing on the site or app.

Loop reserve the right to edit or remove all or part of comments which we deem unlawful, abusive, obscene or inappropriate but we are not obliged to do any of these things and we may not.