Meditopia - Meditation & relaxation app

Are your minds buzzing with to-do lists and worries? We've got just the thing to help you find some zen in the chaos of life. Take a breather with us and dive into a world of peace and relaxation where inner calm reigns supreme. Let's escape the hustle and bustle together, with soothing sounds, guided meditations, and mindfulness exercises that'll melt away your stress faster than ice cream on a hot summer day. Join our zen tribe today and let the good vibes flow - you deserve it!

Blueprint for virality 

Commendation:

A great way to encourage app virality and organic growth is through the implementation of social sharing features and viral content within the app. With an abundance of self-reflective quotes and highly instagrammable visuals, Meditopia have done a great job in creating a blueprint for their user base to expand. 

Meditopia does a good job of driving sharing behaviour through its UX and UI. The ‘daily inspiration’ gallery, hosting the week’s daily quotes, clearly mark the frame with a ‘Share’ headline and display a concise and big share button to encourage sharing to Instagram. The app also gives the user the option to share portrait or square sizes for Instagram stories or feed through a toggle that reflects a preview of the shared image, prior to posting. Meditopia have ensured that the shared thumbnail imagery is clearly watermarked with the Meditopia logo, to increase brand awareness. 

Additionally, Meditopia have utilised push messaging to highlight their daily quotes content. They send a single quotes push daily, ensuring they don’t inundate their users through push but communicate enough to drive re-engagement with the app. Their user journey encourages the sharing loop, with a push that deeplinks to the relevant content in the app. Their use of push-messaging will only increase the usage of their sharing feature and, in turn, increase organic traction of their app.

Get ready to embrace a world of mental resilience and balance:

- Over 1000 guided meditations waiting for you.

- Say goodbye to sleep struggles with our bedtime stories.

- Track your progress with personal note-taking feature.

- Compete in challenges to level up your mindfulness game.

- Immerse yourself in nature sounds and inspiring quotes daily.

Say farewell to mundane sleep apps, and welcome Meditopia with open arms!