Nielsen Mobile App - Track & analyze data

The Nielsen Mobile App is your chance to contribute to the research conducted by Nielsen. Your involvement aids in understanding how consumers utilize the internet and their mobile devices by analyzing the types of websites and apps utilized by individuals like yourself. By installing our app on your smartphone or tablet, you are assisting in measuring the digital landscape and are eligible to receive rewards.

Earn rewards with every participation

The Nielsen Mobile App's purpose is to allow users to participate in Nielsen's research by providing information about their internet and mobile device usage. By installing the app, users will be able to answer surveys and contribute to the measurement of different digital trends and earn rewards after their participation. It is not by invite only, but users who have been pre-invited can get instant access to the app.

The app uses a local VPN to collect anonymous data on app usage, content viewing time, and website visits, which are aggregated with data from other panelists for research purposes. These pieces of information are then shared with Nielsen's clients to help them better understand mobile device usage by various consumers, and use them to create better campaigns and projects.

However, the app does not offer any other feature aside from survey participation and reward claiming. There is also not a lot of information on what types of rewards you can claim through your earned points. The user interface is neat and easy to navigate, though. It's also not filled with unwanted ads, so you can enjoy a smooth browsing experience.

Be a part of something exciting

With Nielsen Mobile App, users can participate in Nielsen's research by sharing anonymous information about their internet and mobile device usage. You can answer surveys and earn rewards, but that's all there is to it. However, it has a user-friendly interface and isn't bloated with unnecessary ads to make up for the lack of features, providing a seamless browsing experience.

Before downloading the Nielsen Mobile App, you must first register using our registration form (if you received a direct invitation to participate, use the provided details to create your account). Once you have completed the registration process, you can proceed with downloading the app onto your smartphone or tablet.

If you skip the registration process, the app will not be operational, and you will not be able to earn rewards. Alternatively, if you did not receive a direct invitation or have not yet registered, you can sign up online for the Nielsen Computer and Mobile Panel.

Your assistance enables Nielsen and its clients to gain insights into mobile device trends like app usage, website visits, and time spent consuming content. Your mobile activities will be anonymized and combined with data from thousands of other participants before any reports are shared. Please note that our app uses an on-device local VPN to gather high-level mobile web and app usage information such as timestamps and URLs for media research purposes.

Moreover, our app utilizes Foreground Services to communicate with and locate panelists’ wearable devices via Bluetooth (provided by Nielsen), syncing with a Nielsen backoffice at regular intervals to gather and process data – both essential functionalities of the app and integral aspects of participation. Additionally, the app acts as a tool for panelists to manage their accounts, which includes accessing rewards.