노랑풍선 - Travel Easy & Quick

■Introduction

Travel easier with Yellow Balloon's new look and convenient features!

We will always listen to our customers' feedback and continue to improve to be the best 'Yellow Balloon' we can be.

The Company is a company mainly engaged in travel business. Along with subsidiaries, the Company operates its business through two segments. The Travel Arrangement Service segment is primarily involved in the planning and sale of travel products including air tickets, package travel products, cruises, golf travel products, individual travel products, and tracking, and the provision of local travel services. The City s Cyclical Tourism segment is mainly engaged in the sale of boarding passes and the operation of routes. The Company mainly provides services for domestic and foreign tourists at home and abroad. The Company was established on August 13, 2001. The Company share was listed on the Korea Securities Dealers Automated Quotation System ( KOSDAQ ) on January 30, 2019.

■ Yellow Balloon Key Features

1) Quick and easy product search function provided

2) One-Stop booking and payment available

3) Flight search and reservation function provided

4) Membership registration, participation in various events possible

■ Guide to App Permissions

In accordance with Article 22-2 of the "Act on Promotion of Information and Communications Network Utilization and Information Protection," we obtain the user's consent for 'App Access Permissions' for the following purposes:

1.Android OS 6.0 and above

[Mandatory Access Permission]

- None

[Optional Access Permission]

- Camera: Taking photos of identification documents (passport, etc.)

- Microphone: Chatbot counseling via voice recognition, product search

- Storage: Saving chatbot conversations, uploading photos of identification documents (passport, etc.)

2.Android OS below 6.0

[Mandatory Access Permission]

- Device and app history: Checking app status (version)

- Wi-Fi connection information: Checking Wi-Fi network status when the app is running

- Network: Checking app network status when the app is running

- Camera: Taking photos of identification documents (passport, etc.)

- Photos/Media/Files: Saving chatbot conversations, uploading photos of identification documents (passport, etc.)

- Microphone: Chatbot counseling via voice recognition, product search

3.Notice

※ Yellow Balloon app's access permissions are divided into mandatory and optional permissions to comply with Android OS version 6.0 and above.

※ Consent for optional access permissions is obtained when the permission is required. You can still use Yellow Balloon services without agreeing.

※ For Android OS versions below 6.0, individual consent for items is not possible; therefore, we receive mandatory access consent for all items. We recommend upgrading to Android OS version 6.0 or higher to select optional access permissions. Additionally, even if you upgrade to Android OS version 6.0 or higher, the access permissions in the existing app will not change, so you need to delete the app and reinstall it to make the settings.

※ We acknowledge that despite the same access content, the expression may vary depending on the version.

FAQ

-How to make a reservation?

You can make a reservation in the homepage(www.seoulcitytourbus.co.kr), or can buy the ticket in the ticket booth or on board. (Pay in cash, T-money by credit card)

-Can we take the bus only at the Dongdaemun design plaza?

Departure point is the first station DDP but you can take any stations that you want. The people who bought a ticket on-line must come to the ticket booth and take the bus after change the ticket.

-Where can we check the stations?

You can check the stations in the homepage (www.seoulcitytourbus.co.kr)

-When we go down and then if we want to take the next bus, should we pay again?

Buy a one-day and you use the bus all day long, hop on and hop off as much as you like at any of the bus stops on the route.

-How long does it take?

It takes about 80min to the traditional culture course, 105min to the Highlight course.

-Should we make the reservation?

You can buy the ticket at the ticket booth, or on board (Pay in cash, T-money by credit card)

-If the bus is full What can we do?

The sitting system is first come first served, so if the bus is full please take the next bus.

-Are the city tour buses all double-decker?

Yes, the buses are in SEOUL TOUR BUS TRAVEL SERVICE all double-decker, and we have 2 types (open top, half top)Are you operating rainy or snowy days?Unless heavy rain, heavy snow, and typhoon the bus will operate

Yellow Balloon Tour Turns Fragmented Campaigns Into Cohesive, Revenue-Driving Experiences

Summary

• Problem

Yellow Balloon Tour was trying to do too much with too little cohesion. Their marketing efforts—spanning multiple channels—were overwhelming customers because they were so fragmented. Campaigns were clunky, disconnected, and failing to deliver value. Combine that with the requirements of travel marketing, where a customer’s journey extends past the checkout, and the cracks in their strategy became impossible to ignore.

• Strategy

Braze provided the tools and structure Yellow Balloon Tour needed to simplify their marketing. By consolidating technology partners and automating campaigns, they created a more cohesive strategy that felt smarter and more connected. The result? Thoughtful, data-driven customer engagement that worked for their team and audience alike.

• Results

Partnering with Braze transformed Yellow Balloon Tour’s marketing approach. Conversions increased, revenue grew, and the marketing team had more freedom to focus on creative projects instead of manual processes. By unifying their efforts, the company exceeded their customers’ expectations and built engagement into a core strength for the brand.

Since 2001, Yellow Balloon Tour has been rewriting the rules of travel in South Korea. The company has made premium travel experiences more accessible while keeping customers at the heart of everything they do. With over 102 million travelers served in 2023 and back-to-back wins as Brand Travel Agency of the Year, Yellow Balloon Tour is growing fast and shaping the future of customer-first travel.

Elevating guest experiences with a high-touch strategy

When post-pandemic travel surged, Yellow Balloon Tour went all-in, ramping up their marketing to meet demand. But the flood of campaigns, coming from siloed technology providers,—delivered across push notifications, web messages, and emails—quickly became overwhelming. Customers felt like they were being hit from all sides and the team struggled to track who had received what. Fatigue set in, and engagement plummeted.

Travel marketing doesn’t follow the same playbook as Retail. It’s not just about a single transaction; it’s about building trust over multiple touchpoints, from pre-booking research to post-trip follow-ups. For Yellow Balloon Tour, without a cohesive strategy and platform to achieve it, this multiple and fragmented messages across each step of the customer journey turned into chaos.

A smarter approach with Braze

Braze helped Yellow Balloon Tour organize their marketing efforts and create campaigns that felt cohesive and impactful.

Automated cross-selling campaigns

With event-triggered workflows, Yellow Balloon Tour turned cross-selling into a streamlined process. Customers browsing flights received timely nudges to book, while buyers got tailored recommendations for add-ons like hotels or tours. These campaigns weren't just effective, they let marketers work more efficiently and freed up the team to focus on strategy and growth.

Personalized recommendations built on search data

The team didn’t stop there. By tracking customer search behaviors, they triggered campaigns that responded to individual preferences in real time. Braze Connected Content powered recommendations using a combination of captured search terms and a recommendation algorithm. These messages, designed with Braze Liquid, dynamically adapted to each customer’s unique needs, ensured relevance. Automated A/B testing eliminated inefficiencies, giving the marketing team more time to analyze response rates and optimize.

Measurable Impact

This transformation wasn’t just about streamlining operations—it was about creating more cohesive connections. Yellow Balloon Tour didn’t just engage with their audience.

The team's outcomes:

Automated recommendations effectively turned browsers into buyers, driving a significant increase in conversions. Cross-selling campaigns became a reliably, boosts overall revenue.Consolidating tools and processes freed the team to focus on creativity and strategy, making efficiency the new norm and allowing for more cohesive experiences.

Looking Ahead

Yellow Balloon Tour isn’t slowing down. With Braze as their partner, they’re planning to push customer engagement even further. Next up they plan to explore:

Gamified experiences designed to make every interaction exciting.

AI-powered messaging that adapts to individual needs in real time.

Expanding omni-channel campaigns to meet customers wherever their journey starts.

“Smarter marketing isn’t about doing more—it’s about doing better. With Braze, we’re not just reaching our audience; we’re building relationships that last.”

From Eunsung Kim，CRM Team Manager, Yellow Balloon Tour

Key takeaways

Streamline marketing channels. Consolidating tools and platforms reduces complexity, prevents customer fatigue, creates more cohesive experiences, and frees up teams to focus on strategy instead of juggling multiple systems.

Personalization drives results. Using real-time data to create tailored messages ensures campaigns resonate with individual customers, improving engagement and conversion rates.

Automation amplifies impact. Automating engagement for use cases such as cross-selling and recommendations allows marketers to scale efforts without sacrificing quality or precision.

Innovation doesn’t stop. Investing in tools that adapt to evolving needs—like AI-driven messaging or gamified experiences—helps companies stay ahead of customer expectations.